Stay Connected Beyond the First Purchase
We help eCommerce businesses use Email and WhatsApp marketing to communicate with customers across their journey from first interaction to repeat purchase.
- Email Marketing
- WhatsApp Marketing
- Automation
- Customer Retention
- Campaigns
- Email Marketing
- WhatsApp Marketing
- Automation
- Customer Retention
- Campaigns
Your Customer Journey Doesn't End at Checkout
You may have great products and a strong store, but customers still need to find you.
A customer may:
But the relationship doesn’t have to stop there.
With the right communication strategy, you can continue the journey:
Email and WhatsApp can help you stay relevant without depending on customers to remember to come back on their own.
What We Can Help You Build
Email Marketing
Use email to communicate with customers beyond individual purchases.
This can include:
- Promotional campaigns
- New product announcements
- Collection launches
- Seasonal campaigns
- Educational content
- Customer updates
- Repeat-purchase campaigns
- Re-engagement campaigns
WhatsApp Marketing
WhatsApp can become an important customer communication channel when used thoughtfully.
We can help with:
- Campaign planning
- Customer communication
- Product updates
- Offers and promotions
- New collection announcements
- Customer re-engagement
- Automated journeys
- Product information
- Post-purchase communication
SEO Starts With Search Intent
Not every keyword is equally valuable.
Someone searching for:
- gold earrings
has a different intent from someone searching for:
- how to choose gold earrings for daily wear.
And someone searching for:
- buy 18k gold earrings online
may be much closer to making a purchase.
- how to choose gold earrings for daily wear.
We look beyond search volume and consider:
- Search Intent
- Product Relevance
- Competition
- Business Value
- Customer Journey
The goal is to build visibility around searches that make sense for your business.
Automated Customer Journeys
Not every message needs to be sent manually.
Depending on your business and technology setup, we can help structure journeys such as:
Not every message needs to be sent manually.
Depending on your business and technology setup, we can help structure journeys such as:
Welcome
A new customer or subscriber enters your ecosystem.
Abandoned Cart
A customer adds products but doesn’t complete the purchase.
Post-Purchase
Customers receive relevant communication after their order.
Re-Engagement
Bring inactive customers back into the conversation.
Repeat Purchase
Reach customers when they may be ready to buy again.
WhatsApp Marketing With the Right Setup
For businesses looking to use WhatsApp more actively, we can recommend and help set up the right technology based on their requirements.
For suitable businesses, Zaple can be used as the WhatsApp communication and automation layer.
It can help businesses structure customer communication around their eCommerce journey rather than relying entirely on manual messages.
The exact setup depends on your business, communication requirements and the channels you already use.
We can help you understand whether Zaple or another suitable solution makes sense for your business.
Need WhatsApp automation?
We can help you understand whether Zaple or another suitable solution makes sense for your business.
Retention Opportunities We Can Explore
Social media becomes more valuable when it connects with the rest of your eCommerce ecosystem.
Business First
We start with what you sell, who you sell to and how customers search for it.
Relevant, Not Just More
More traffic isn't automatically better. We focus on relevant search opportunities.
Strong Foundations
Technical and structural issues need attention before constantly adding more content.
Continuous Improvement
SEO is not a one-time task. Search behaviour, competitors, products and your own business keep changing.
Connected With eCommerce
SEO should work together with your store, content, conversion and broader growth strategy.
Don’t Send More Messages. Send More Relevant Ones.
Customer communication becomes more useful when it is based on context.
We look beyond search volume and consider:
- Search Intent
- Purchase History
- Product Interest
- Customer Segment
- Timing
- Message Relevance
The objective is to make communication more useful — not simply increase the number of messages being sent.
Retention Opportunities We Can Explore
Your eCommerce growth shouldn’t depend on one channel.
Welcome Customers
Introduce your brand, products and value after a customer joins your ecosystem.
Recover Abandoned Carts
Reconnect with customers who showed purchase intent but didn’t complete their order.
Follow Up After Purchase
Keep customers informed and create opportunities for further engagement.
Launch New Products
Reach existing customers who may already have an interest in your category.
Promote Relevant Offers
Communicate offers to appropriate customer segments rather than sending the same message to everyone.
Encourage Repeat Purchases
Create communication around products, replenishment cycles and relevant customer behaviour.
Re-Engage Inactive Customers
Reconnect with customers who haven’t interacted with your brand for a while.
Email + WhatsApp + Your Store
Retention works best when your channels work together.
A typical customer journey could look like:
Your website creates the buying experience.
Your marketing brings people in.
Your retention strategy gives you more opportunities to build a lasting customer relationship.
What We Can Manage
Depending on your requirements, eAllure can help with:
We may track:
- Retention strategy
- Customer journey planning
- Email campaign planning
- WhatsApp campaign planning
- Automation journeys
- Customer segmentation
- Campaign calendars
- Message and content direction
- Basic performance tracking
- Optimization recommendations
- Tool/setup coordination
Built Around Your Business
A jewellery brand, fashion store and D2C beauty brand may have completely different customer journeys.
That's why we consider:
- Product Type
- Purchase Frequency
- Average Order Value
- Customer Behaviour
- Sales Cycle
- Existing Customer Base
- Communication Channels
What We Measure
The right metrics depend on the campaign and objective.
We may track:
- Open rate
- Click-through rate
- Engagement
- Delivery
- Campaign revenue
- Conversion
- Repeat purchases
- Customer reactivation
- Revenue from returning customers
Our Process
We look at the marketplace journey in stages.
Understand
We learn about your products, customers, purchase cycle and existing communication channels.
Map
We identify important moments in the customer journey where communication can add value.
Strategize
We decide which channels, campaigns and automated journeys make sense.
Set Up
We configure the agreed tools, flows and communication structure.
Launch
Campaigns and journeys are launched with the appropriate testing and approvals.
Review & Improve
We monitor performance and identify opportunities to improve communication over time.
SEO Is a Long-Term Growth Channel
Organic visibility doesn’t usually happen overnight. The goal is to build a stronger
search presence over time — one that can continue
bringing relevant visitors to your business
without relying entirely on paid traffic.
It may be:
- Build the foundation.
- Create relevant visibility
- Improve the experience.
- Keep growing.
Already Have a Customer Database?
You may already have an opportunity sitting inside your business.
If you have:
- Previous customers
- WhatsApp contacts
- Email subscribers
- Abandoned carts
- Repeat buyers
- Inactive customers
From Acquisition to Retention
Your eCommerce growth shouldn’t depend on one channel.
Marketplace Management
Expand your product visibility beyond your own website.
Ready to Build Stronger Customer Relationships?
Let’s understand your customer journey and identify where Email and WhatsApp can create meaningful opportunities for retention and repeat business.