Turn Paid Traffic Into Meaningful eCommerce Growth.
We helps eCommerce businesses plan, launch and optimize performance marketing campaigns designed to bring the right customers to the right products — and turn more of that traffic into business.
- META ADS
- GOOGLE ADS
- RETARGETING
- Campaign Strategy
- Performance Tracking
Paid marketing should be more than just running ads.
Every campaign starts with understanding your business, customers, offer and goals.
We combine audience research, campaign strategy, creative testing, optimisation and tracking to help you understand what is working — and where your budget is going.
Advertising Should Be Connected to Your Store.
Running ads without understanding what happens after the click can lead to wasted spend. That’s why we look beyond the campaign dashboard.
We consider the complete journey:
Your campaigns, offers, creative, landing pages and store experience all influence the final result.
Our approach connects paid acquisition with the rest of your eCommerce journey.
What We Can Help You With
META ADS
Reach potential customers across Facebook and Instagram with campaigns built around your products, audience and business objectives
- Campaign strategy
- Prospecting campaigns
- Retargeting
- Audience development
- Creative testing
- Campaign optimization
- Budget allocation
- Performance reporting
GOOGLE ADS
Capture customers who are actively searching for products, categories and solutions relevant to your business.
- Google Search
- Shopping campaigns
- Performance Max, where appropriate
- Remarketing
- Keyword & search intent planning
- Campaign optimization
- Conversion tracking
- Performance reporting
RETARGETING
Not every visitor is ready to buy on their first visit.
We help you reconnect with relevant audiences who have already interacted with your brand.
Retargeting can include:
- Website visitors
- Product viewers
- Cart abandoners
- Engaged social audiences
- Previous customers
CAMPAIGN & OFFER STRATEGY
The best-performing campaign isn’t always the one with the most attractive creative.
Your offer, product, pricing, landing experience and customer intent all matter.
We help identify:
- Which products to promote
- Which audiences to target
- Which offers to test
- Which landing pages to use
- What messaging to test
- Where budget should be allocated
We don't just build websites. We build eCommerce businesses.
The Problem: A beautiful online presence isn’t enough if it doesn’t convert visitors into paying customers. Most businesses struggle because design, customer experience, search visibility, and technology are built separately rather than as one unified sales engine.
The Solution: We address the entire business journey by combining high-converting UI/UX design, fast technology, search optimization, and ongoing support tailored around your products and goals.
Business-Led Strategy
Designed around your product positioning, catalog structure, and target buyer psychology.
Scalable Technology
Built with seamless payment gateways, shipping rules, and growth integrations
Core Success Pillars
- Strategy & Growth
- High-Converting UX/UI
- Fast Mobile Speed
- Checkout Flow
- Search Engine
- Store Optimisation
What Makes Our Approach Different?
We Start With The Business
Before deciding what to advertise, we understand your products, margins, customers, competition and goals.
We Look Beyond The Ad
A strong click doesn’t mean much if the product page or checkout experience creates friction.
We Test & Learn
Creative, audiences, offers and campaigns need continuous testing.
We Optimize With Data
We use campaign and store data to understand what is working and where opportunities exist.
We Think Long Term
The goal isn’t simply to generate one campaign’s sales. It’s to build an acquisition system that can become more efficient and scalable over time.
Performance Marketing for Different Growth Goals.
LAUNCH
You’re introducing a new product, collection or brand.
Focus: Awareness + Initial Customer Acquisition
ACQUIRE
You have a functioning store and want to bring in more qualified customers.
Focus: Paid Acquisition + Conversion
SCALE
You already have campaigns running and want to improve efficiency and expand what works.
Focus: Optimization + Testing + Budget Scaling
RETARGET
You already have traffic and customers but want to recover more opportunities.
Focus: Retargeting + Customer Re-engagement
The Metrics We Look At.
We don't believe every business should chase the same number.
The right metrics depend on your objective, business model and stage.
Depending on the campaign, we may track:
ROAS
Revenue attributed to advertising relative to ad spend.
CAC / CPA
What it costs to acquire a customer or conversion.
CTR
How effectively your ads generate relevant clicks.
CPC
What you’re paying for those clicks.
Conversion Rate
How effectively your store turns traffic into purchases.
AOV
How much customers spend per order.
New Customers
Whether campaigns are actually expanding your customer base.
Repeat Customers
Whether acquired customers return and continue generating value.
These metrics can be viewed together with store-level data rather than evaluating advertising in isolation. Shopify’s current analytics guidance similarly includes sales, orders, AOV, conversion rate, CAC, ROAS, CTR and new vs. returning customers among useful ecommerce performance measures.
Your Ad Performance Is Also a Store Problem.
Sometimes the answer isn’t:
Spend more on ads.
It may be:
- Your product page needs improvement.
- Your offer isn't clear enough.
- Your landing page isn't aligned with the ad.
- Your checkout has friction.
- Your product isn't right for the audience being targeted.
- Your conversion rate is limiting the value of your traffic.
That’s why performance marketing works best when it is connected to your broader eCommerce strategy.
Our Performance Marketing Process
Understand
We understand your business, products, customers, previous marketing activity and goals.
Audit
We review your current campaigns, tracking, store experience and available data.
Strategize
We define the right channels, audiences, products, offers and campaign structure.
Launch
Campaigns are set up, tested and launched with appropriate tracking.
Optimize
We continuously review performance and make data-led adjustments.
Scale
Once we identify what is working, we look for opportunities to increase efficiency and scale responsibly.
What You Get
Depending on your engagement, performance marketing support can include:
- Account & campaign audit
- Campaign strategy
- Meta Ads management
- Google Ads management
- Audience research
- Campaign setup
- Retargeting
- Creative direction
- Ad copy direction
- Landing page recommendations
- Conversion tracking
- Performance monitoring
- Budget optimization
- Monthly reporting
- Strategy reviews
Exact scope depends on the channels and level of management required.
We Don't Promise a ROAS Number Before We Understand Your Business.
Every business is different.
Product margins, average order value, repeat purchase behaviour, competition, audience size, creative quality, website conversion and advertising budget can all affect performance.
So instead of promising a fixed result before seeing the numbers, we establish realistic goals, measurement and testing priorities first.
Performance Marketing Works Better When the Foundation Is Ready.
Before increasing your advertising investment, make sure the rest of your eCommerce journey is ready to support it.
Who Is This For?
Performance Marketing Is a Better Fit When...
- You already have a functioning eCommerce store
- Your products and pricing are ready for online selling
- You have a clear target customer
- You have sufficient product availability
- You are prepared to invest in both management and advertising
- You are willing to test and learn rather than expect instant results
Not quite ready?
That’s okay.
We can first help you identify what needs to be improved before you put more money into paid acquisition.
Work
Performance Is About More Than Clicks.
- Automation, Development
- Trends
- Development, Trends
- Automation
- Automation
- Development, Trends
Performance Marketing Packages
Start
Test. Learn. Optimise.
₹15,000 – ₹20,000
/ month
Suitable for businesses starting with paid advertising or testing a focused campaign strategy.
Includes:
- Meta Ads
- 1–2 campaigns
- Audience research
- Basic optimisation
- Monthly reporting
Note: Ad spend is billed separately.
Growth
Popular
Optimise campaigns and scale what works.
₹30,000–₹40,000
/ month
For businesses ready to run multiple campaigns and build a more structured performance system.
Includes:
- Meta + Google Ads
- Multiple campaigns
- Retargeting
- Conversion tracking
- A/B testing
- Continuous optimisation
- Performance reporting
- Advanced app integrations
Premium
Build a full-funnel performance engine.
₹50,000–₹75,000+
/ month
For brands looking for a broader,
multi-channel performance
strategy.
Includes:
- Multi-channel campaigns
- Full-funnel strategy
- Advanced retargeting
- Advanced audience segmentation
- Creative testing
- Landing page optimisation
- CRO
- Advanced analytics
- Strategic growth planning
Note: Ad spend is billed separately.
Ready to Make Your Marketing Work Harder?
Let’s look at your current eCommerce setup, understand where the opportunity is and determine what your next step should be.